Organizations succeed or fail on choices people make. Customers choose to buy. Employees choose to serve. People behind the scenes choose to support them. Yet many organizations never look closely at why people make these choices, or they look too late. They assume, speculate and delay, putting their success at risk.

Knitbone is a one-person human-centered design practice, focused on strategic design, service design and experience strategy. I start by understanding people. What is their world like? What is important to them? What drives their choices? These insights guide the design of systems that take people as seriously as technologies and processes. People choose to do their part, the system works as intended and the organizations flourishes.